Effects Of Advertising On Children s Youth - 922 Words

Everyday, American youth turn on the TV, grab their iPad, or access the internet. Immediately they are exposed to advertising. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the internet, in magazines, and in schools.1 Advertising has become a hot topic in recent years as more and more ads are targeting younger audiences. Often, parents are not aware that their child is being saturated with advertising nearly every hour of the day. Those parents who attempt to limit their child’s exposure can only do so much as advertisers look for new avenues. As a result of continuous advertising, youth are essentially being brainwashed into believing everything advertised is true. Today’s youth are being bombarded with advertising that is leading to an increase in substance abuse, higher obesity rates, and a false body image. Advertising leads to higher rates of substance abuse in youth. Youth are surrounded by alcohol, tobacco, and food advertisements from birth. They come to see drinking, smoking, and binge eating as normal behaviors. In a study published last month in the journal Pediatrics, Jerry L. Grenard, a health researcher at Claremont Graduate University, and his colleagues followed almost 4,000 students from seventh through 10th grades, assessing their exposure to alcohol advertising on television and asking about their alcohol use. â€Å"This study linked exposure to alcohol advertising to an increase inShow MoreRelatedA Study On Preference Of Youth About Food1325 Words   |  6 Pages A Research Proposal On A Study on Preference of Youth about food in LPU Submitted to Lovely Professional University In partial fulfillments of the award degree of MASTER OF BUSINESS Submitted By- Submitted to- Manish Kashyap Dr.Anand Thakur Harshit Srvastava Associate Professor Mridul Kr. 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